Remember the recent study from a Canadian company showed users with lower than average IQs are more likely to use Internet Explorer than other browsers? It might be a (very elaborate) hoax.

CBR found that AptiQuant’s – the supposed company behind the survey – website contains large chunks of text and images identical to the material found on the site of a psychometric testing company called Central Test. Compare these two pages, for example, and you’ll see that at least one of these companies is fake.

However, CBR has gotten a statement from Central Test claiming they don’t have any connection to AptiQuant, which pretty much cements the entire story as a hoax.

What’s amazing about this hoax is the attention to detail on AptiQuant’s website. For example, you can find earlier studies (also copy/pasted from Central Test’s studies), FAQ and the company’s full address — in short, everything else you would normally find on a website of such a company.

Furthermore, after releasing the initial article and the “study” behind it, AptiQuant did not remain silent, publishing a follow-up article saying it’s been threatened by a lawsuit from loyal IE users.

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